The
NPO Analitika company introduced Wi system - Fi - analysts on the Retail
Instruments platform in OLDI electronics retail network
The NPO Analitika company introduced Wi system - Fi - analysts on the
Retail Instruments platform in OLDI electronics retail network. By means of the
received information on patterns in behavior of visitors the management will be
able to estimate in a complex overall performance of the personnel, the held
marketing actions and to understand tendencies of change of a share of the
people who came into shop from the general stream, reported CNews in "NPO
Analitike".
Today OLDI retail is the retail network of hybrid type including shops
of electronics in Moscow, points of issue of orders across all Russia and
OLDI.ru online store. The solution of Wi - Fi - analytics from "NPO
Analitikoy" allows the customer to analyze in real time behavior of
visitors in shops and shopping centers on the basis of the analysis of
Wi-Fi-signals of cell phones and on the basis of the obtained data in due time
to make necessary administrative decisions.
"In the conditions of the amplifying competition to us extremely
important in time to understand trends of behavior of visitors of our shops and
it is adequate to react to them, – Denis Smirnov, the CEO of OLDI retail
declared. – Trends in behavior of visitors who it is possible to see only by
means of systems of a class of wireless analytics, have impact on overall
performance of shops: how changes in the calculation affected time which
visitors spend in shop? How change of a show-window affected percent of the
visitors who entered into shop? What of advertizing campaigns was really
effective? It just that circle of questions on which we will be able to find
measurable answers by means of Retail Instruments. Moreover, on the basis of Wi
system - Fi - analytics we made the decision to start service of communication
with the loyal, coming-back visitors is opportunity to come into contact with
those who already happened in our shops, and wants to receive the special
personified offers at the time of the following visit to one of our
shops".
"The OLDI company had an opportunity in real time to control
overall performance of the trade personnel, and also to measure efficiency of
any marketing activities. The project of communication with the coming-back
visitors at the time of their visit to shop, certainly, is urged to increase
overall effectiveness of work of all network", – Mikhail Mogilevsky, the
CEO of "NPO Analitika" noted in return.
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