Tele2 summed up the results of development of a network of distribution in the I quarter 2014

The Tele2 Russia company summed up the results of development of a network of distribution in the first quarter 2014


Tele2 summed up the results of development of a network of distribution in the first quarter 2014. Total number of points of sales of SIM cards Tele2 exceeded 33 thousand.

The key canal of sales of the company is the monobranded network – 45% of all connections of subscribers to the operator's network are the share of it. In the first quarter 2014 the number of monobranded salons and firm Tele2 modules reached 1200.

The quantity of points of sales in the channel of alternative retail where starting Tele2 packages (offices of "Russian Post" are on sale, Rospechat agency, retail network "Arguments and Facts", Ashan hypermarkets, hyper - and supermarkets of El Dorado electronics), increased by 19% and reached by the end of the first quarter 15500.

In January – April, 2014 of Tele2 not only increased number of points of sales and service of subscribers, but also increased efficiency of a network of distribution. For the reporting period the volume of connections of subscribers through federal retail networks grew by 56%. And the number of SIM cards Tele2 realized through shop.tele2.ru online store in the first quarter 2014 increased by 35% in comparison with the similar period of last year.

Roman Volodin, commercial director of Tele2: "Tele2 builds an effective network of distribution, harmoniously combining various channels of sales. We seek to make our firm salons the most convenient for visitors and actively we cooperate with the largest regional and federal retailers. Strategic objectives of the company assume the essential growth of number of regions therefore we will pay further much attention to effective development of a network of distribution. In 2014 we will be focused on improvement of quality indicators, increasing productivity of each point of sales and attracting subscribers with an active profile of consumption".



Site of the Tele2 Russia company
 No. of 22.05.14