Southerners bought up cheap tablets and smartphones of MTS

Sales of tablets in retail network MTS in the south of Russia in the first quarter 2014 grew more than by 2,5 times in comparison with the similar period of 2013


Retail network MTS (JSC RTK, 100% JSC Mobile TeleSystems subsidiary), the largest operator retailer in Russia, declares growth of sales of tablets in the south in the first quarter 2014 more than by 2,5 times in comparison with the similar period in 2013.

The budgetary segment – from 1,5 to 5 thousand rubles became the most fast-growing in MTS salons. So, sales of inexpensive tablets in the south in a year grew six times. The average cost of the sold tablets made 8 487 rubles, having reduced by a third in comparison with a similar indicator of last year. The most popular brands of tablet computers following the results of the first quarter 2014 of Digma Optima, Irbis and Bliss Pad steel.

The sales volume of smartphones in Retail network MTS in the south in the first quarter 2014 grew by 75% in piece expression. The average cost of the sold smartphones made 7 439 rubles that is 22% less, than the average price of the smartphone last year. Smartphones of MTS were in the greatest demand in the first three months: in the first quarter 2014 of their sale grew almost four times in comparison with the same period of 2013. Thus, smartphones of MTS won first place in structure of sales, having outstripped Nokia, Apple and Samsung smartphones. Smartphones continue to be in the lead in the general structure of sales of phones – following the results of the first quarter 2014 68% fall to the share of "clever devices".

"Active increase in demand for smartphones and tablet computers among visitors of our salons can be explained with the growing availability of similar gadgets to most of subscribers of cellular communication. Together with increase of interest to mobile devices we note increase in consumption and growth of users of the mobile Internet. So, in the first quarter 2014 the number of users of the mobile Internet in the south of MTS increased by 20% in comparison with the similar period of last year, and the volume of the Internet traffic transmitted through networks of MTS for the same period grew practically twice. We connect it, including, with start of networks of the fourth generation (4G). It allowed to provide to our subscribers the Internet on speed up to 75 Mbps and new opportunities of access to modern Internet services", – the director of retail network MTS in the south Sergey Kovalyov explained.



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 No. of 24.05.14