"Satellite" was lost. The audience of the searcher fell six times from the moment of start

Less than in a week after start of a beta of the national searcher "Satellite" its audience fell several times


Less than in a week after start of a beta of the national searcher "Satellite" its audience fell several times. According to LiveInternet, the share of the resource setting a task in four years to enter in top-10 the Runet sites, in the Russian market of search while was fixed only at about 0,01%. Will start advancing "Satellite" only after testing which will last some more months.

According to LiveInternet, on Tuesday, May 27, the number of transitions of Russians to the Internet sites from pages of search of "Satellite" made about 23,6 thousand. Number of transitions – the main indicator by which the Russian Internet companies at an assessment of shares of audience of search services are guided. On May 22, in day of start of "Satellite", this indicator at the national searcher reached 141,8 thousand, but since then gradually decreased. For May 28 by 20:00 from "Satellite" only 16,5 thousand transitions were made. The resource share in search queries of Russians, thus, made on May 28 only 0,01%. For comparison: the share of "Yandex" reached 62,2%, Google – 27,7%, search of Mail.ru – 7,3%.

"Satellite" is positioned as the project focused on users for whom socially significant information is necessary: for example, about state services, health care, etc. JSC Sputnik control in which belongs to structures of "Rostelecom", and the blocking package – to Vyacheslav Rudnikov and Vasily Vasin is engaged in his development. In the future "Rostelecom" plans to monetize the project at the expense of the commission from financial transaction, expecting to bring him in top-10 the most visited Runet resources in four years, the company declared earlier. The searcher conceptually differs from "Yandex", Google and other competitors. "Satellite", in particular, will be useful to young families, "grandmothers and grandfathers" that those "did not pick up in a network superfluous", is specified on the site. So, at the request of "hot tiptoes" "Satellite" shows the sites with hens grills or pages with half-dressed girls whereas "Yandex", Google and search of Mail.ru in similar inquiry give out less moral content. Nevertheless the words "porno" and "boobs", whereas, for example, in "Yandex" – "schoolmates" and "вк" were the most popular search queries in "Satellite" on May 28, according to LiveInternet.

It is impossible to compare dynamics of attendance of "Satellite" to similar indicators of other large Russian searchers at the time of their start as the corresponding statistics in public access is only since October, 2011. In total from the moment of start of "Satellite" the portal was visited by more than one million people, a half of them came to the site in the first day, such indicators are predictable, the vice-president of "Rostelecom" Alexey Basov speaks. "People came, examined and left", – the founder of LiveInternet Herman Klimenko states.

According to Alexey Basov, the project has no level on attendance to an exit from the beta mode, and the main task now – testing and completion of technologies and services. "Number of visits which we receive because of close attention to the project of quite wide audience, it is quite enough for this purpose. In the near future attendance will vary, fall and grow. The main thing that it is is it is necessary for development of a beta", – he explains. Advance of "Satellite" is planned after an exit from open testing, mister Basov adds, and this mode will last some more months of how the project will develop. If strategy of development of "Satellite" is directed on anticipation of the user inquiries on search of state services, the future at the searcher good, the director of external communications of Rambler & Co Matvei Alekseev is sure. "It is not always easy to find the necessary state institution, school, policlinic, and on "Satellite" this content is structured", – he notes. In "Yandex" and Google did not begin to make comments on week results of "Satellite".

Popularity of the searcher "Satellite" (number of transitions)
Date Number of transitions
May 22 141 819
May 23 80 866
May 24 32 201
May 25 34 712
May 26 29 977
May 27 23 578


Source: LiveInternet



Anna Afanasyeva
Businessman
 No. 91 of 29.05.14