In
the first quarter 2014 subscribers of "Interactive television" from
"Rostelecom" watched more than 1,7 million movies from the Video hire
shop service
More than 1,7 million movies from the Video hire shop service were
watched by subscribers of "Interactive television" from "Rostelecom" in the
first quarter 2014.
The Video hire shop service offers to viewing more than 1 500 feature
films of different genres – from the loudest premieres to recognized classics,
and also series, animated films, informative and educational programs,
including in the HD and 3D formats.
"Rostelecom" makes serious efforts to fill the Video hire shop
service the most demanded
and high grossing films of different genres. Thanks to direct contracts with
the largest world owners we offer bright film premieres at the same time or
right after hire at movie theaters, to an exit to DVD. We note the growing
popularity of "Video hire shop": in the first quarter 2014 the
number of the subscribers buying movies monthly grew twice, and proceeds from
service – by 2,5 times in comparison with the similar period of last year. "Video hire shop"
already forms to 10% of the income from the service "Interactive TV",
– the executive director – the director of management of media assets of JSC
Rostelecom Andrey Golovanov noted.
The convenient guide on the Video hire shop service allows to choose that cinema which is
necessary for the subscriber for viewing. There is an opportunity to choose thematic subscriptions or to participate in
seasonal actions. For example, the monthly subscription to "Children's
club" opens unlimited access for 30 days to the most popular movies and animated
films for children's audience, such as "Masha and Medved",
"Barboskina", "Luntik and his friends",
"Fiksika", "Smesharika" and others. Various thematic
selections focused on fans of different genres
or admirers of specific actors and directors are regularly offered.
In 2014 subscribers of "Interactive TV" had an opportunity to
choose model of purchase of
the movie for viewing. It is possible to lease the movie with the right of
unlimited number of viewings within 48 hours. And it is possible to get in
continuous using – the movie will be available in the personal section of a
TV-prefix to unlimited viewing at any convenient time.
The new Karaoke service will help to organize a concert venue directly
at home for performance of 2 000 most popular songs. The service "Parental
Control" provides restriction of viewing for the child depending on his
age. Integration with social networks which allows to estimate one pressing of the button the
pleasant movie or TV program is provided in a product, and also to share with friends the impressions
about viewing.
Site of the company
Rostelecom
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