"TV tricolor" enters new service – the service "Multirum"

"TV tricolor" in June, 2014 starts the new service "Multirum"


In June, 2014 "TV Tricolour" enters the new offer for subscribers – the service "Multirum". The main advantage of the Multirum program – possibility of viewing of various content on two screens within one subscription. The new standard of family telewatching will be available in the central Russia, Siberian federal district and on part of the territory of the Urals and the Far East.

Since June 1, 2014 users of satellite television will be able to connect the new service "TV Tricolour" – "Multirum". This service will provide to subscribers a number of essential advantages, including viewing of different TV channels on two TVs, reduction of costs of acquisition of subscriptions and at connection of additional packages.

The Multirum service is developed taking into account these researches of sales volumes and preferences of consumers on number of the TVs installed in households of the large cities of Russia. In particular, the number of inhabitants of one household averages 2,6 persons (on materials of Federal State Statistics Service). Thus in 85% of households of the large cities of Russia two and more TVs are installed.

The satisfaction of demand of family telewatching is limited to need of acquisition of two receivers at the standard cost of a set and registration of two subscriptions both to the main service, and on additional packages "TV Tricolour".

Since the beginning of June at connection of a set of the equipment supporting new service and activation of a starting subscription, year of viewing of the HD Maximum package on two screens and the service "Testdrayv" for 45 days is provided to the subscriber (for subscribers "the Tricolour TV-Siberia" – for 50 days). During action of the Testdrayv offer all additional packages "TV Tricolour", except for Night and Our Soccer packages are available. After the specified term simultaneous display of the TV channels entering the paid additional packages becomes possible at connection of the service "Multirum" for 700 rub/year. Acquisition of separate subscriptions to similar packages for the second screen is not required.

The cost of the subsequent reconnection to service in the central part of the country will make 1 500 rub, and in Siberian federal district and on part of the territory of the Urals and the Far East, in a zone of reception of a signal of the Express AT1 satellite – 2 000 rub. It is lower than the cost of two subscriptions to the main service of the operator, thus unlike the Multiscreen offers distributed in the market, the subscriber does not make monthly payments for viewing of content on each of screens.

"Introduction of new service we expect to improve quality of family telewatching in the country. Besides, existence of the similar service reducing household costs of purchase of the equipment and subscriptions will allow us not only to increase loyalty of subscribers, but also to increase ARPU", – Alexander Starobinets, the marketing director "TV Tricolour" commented on the new decision.



Site of the TV Tricolour company
 No. of 27.05.14